https://www.jameswesson.co.uk/contact daily 0.75 2023-12-06 https://www.jameswesson.co.uk/design-principles daily 0.75 2021-02-25 https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1580418833543-2LUDLNQ9PBW68Q8YPYHY/JL_design+principles_02_poster.jpg Design Principles https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1580418931664-J1GKR1S8RWE20HBUJWY8/JL_design+principles_04_poster.jpg Design Principles https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1580418855301-U958RBTJ5MVD5R8URO3A/JL_design+principles_03_poster.jpg Design Principles https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1580032391820-NJLLEYPTIYOGSWWA895A/IMG_5754.JPG Design Principles https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1580032373282-7MQAPJ2M0S0DO536Q4EB/Screen+Shot+2019-08-28+at+08.01.45.png Design Principles https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1580418815360-T4K23I07OYZCT042IONH/JL_design+principles_01_poster.jpg Design Principles https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1580032352190-PL36ZDRC15F6E2IWD2RD/Main+image.png Design Principles https://www.jameswesson.co.uk/error-pages daily 0.75 2021-03-04 https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1614858925170-1CXG7QCY7KX0P3R8CWQF/Screen+Shot+2021-03-04+at+11.48.17.png Error pages https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1614859010130-ECFXY7IB748HH1X6BR5I/Screen+Shot+2021-03-04+at+11.50.12.png Error pages I worked with the design agency Pentagram to create the 404 and 500 error pages for John Lewis & Partners’ rebrand. We were tasked with embedding the pared-back tone of voice into the content for the contentious yet necessary pages. https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1612430486552-FSXLQB9SX535D7LDTP4J/Screen+Shot+2021-02-04+at+09.14.28.png Error pages I created content principles for the design system at John Lewis & Partners. We tested different styles to see which people found most usable, accessible and frankly less annoying. https://www.jameswesson.co.uk/c-v daily 0.75 2020-01-26 https://www.jameswesson.co.uk/work daily 0.75 2021-03-03 https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1614331985785-VIAT5YIOEOG4Q2W7WG4U/Screen+Shot+2021-02-26+at+09.32.36.png Work How I humanised computers → https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1579904185783-L2V5VQKGEBSEUPUCIK7I/Main+image.png Work Error messaging and design systems I’ve worked on → https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1612965802523-WJRBF8UKDNQF19OFW23P/Screen+Shot+2021-02-10+at+08.24.20.png Work Financial products I’ve created content for → https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613029660197-UZXHTECYO4NCBWAP5JHJ/my+JL.jpg Work How I increased loyalty scheme sign-ups → https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1579903770239-U40SG2530VWN39WE3GWI/Furniture+rental Work How I created a content strategy for furniture rental → https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1579903643875-JBW6R7XS7I0NX3U79HQ0/Main.png Work How I created design principles → https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1612805357372-VHUKOXJ63CSYZJLVMCPW/Cookie-Compliance-Banners.jpg Work How I created an uplift in cookies acceptance → https://www.jameswesson.co.uk/home-1 daily 1.0 2021-02-25 https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1580419999899-CPXQX03RTJZDUDNLE8ZJ/DD3B654A-280E-421E-8DA8-81D1274EAFC4.jpg Home https://www.jameswesson.co.uk/apps daily 0.75 2021-02-19 https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613728555751-HB45YMHUMMMKEJ07JS2L/CR-signed-in-member-structure-1.0+%282%29.jpg Apps https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613732230478-8RHDVERPGXMZP8N5U0W8/Screenshot+2021-02-19+at+10.54.01.png Apps https://www.jameswesson.co.uk/jl-financial daily 0.75 2021-03-03 https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1612437122004-D90HR7CPUSDRIHDRT5B9/POS+Credit+%283%29.jpg JL financial I created content for the interest-free credit purchasing journeys for the John Lewis checkout and 3rd party tool. https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1612801558530-E4SD4Y49XO877WSD3N68/POS+Credit+%285%29.jpg JL financial https://www.jameswesson.co.uk/electrical-humanisation daily 0.75 2021-03-04 https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1614858321105-LVR0SQZQFVWCIU5PB0EH/Screen+Shot+2021-03-04+at+11.38.35.png Electrical humanisation https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613580397363-ET0360OA6F5OSNF8ACWG/Screenshot+2020-08-11+at+10.20.39.png Electrical humanisation https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613575242401-8XP2A5664WI07RHSBFT7/Screen+Shot+2021-02-17+at+15.13.37.png Electrical humanisation I created a matrix of all the product specifications against the 4 pillars to see how we could usefully and succinctly humanise different information. https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1614858655011-SK0HCIZMWZT0R9CH5RC3/Screen+Shot+2021-03-04+at+11.44.09.png Electrical humanisation https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613575207370-X30U2H16IUJTMFBW7O3O/Screen+Shot+2021-02-17+at+15.13.32.png Electrical humanisation Computer specifications and customers’ needs are diverse, meaning there was no ‘one-size-fits-all’ solution, so we needed a strategy that could translate all content. https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613574849144-3P1FHQX16AA5BYEGM20F/Screen+Shot+2021-02-17+at+15.07.51.png Electrical humanisation https://www.jameswesson.co.uk/my-john-lewis-update daily 0.75 2021-03-03 https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1612979231668-HC3OU7LURP7GG7B1OKUE/Screen+Shot+2021-02-10+at+17.40.48.png my John Lewis update - What I did Amalgamated ‘success message’ and H1: “Thank you for registering” Reordered primary and secondary buttons as secondary “Start shopping” was cannibalising sign-ups. Tweaked ‘Start shopping’ to a more appropriate dismiss button: “I’ll do this later” Insight flagged users didn’t know membership was free, so I made ‘free’ more salient within the button Although bullets are easier to scan and more accessible, the extensive copy pushed the button below the fold, so I chopped up the superfluous marketing copy Finally, the 3rd iteration seems minimal, but after quick and dirty guerrilla testing, users ignored the copy on the button so we moved ‘free’ to the title copy. What I did Brought together ‘success message’ and H1 to use up less space Reordered the primary and secondary buttons as the secondary button was cannibalising sign-ups. Tweaked ‘Start shopping’ to a more appropriate dismiss button: “I’ll do this later” Made ‘free’ more salient in the button as user insight flagged users were unaware membership is free Chopped the superfluous marketing copy (bullet points are generally easier to scan and more accessible, but the extensive copy pushed the button below the fold). Finally, the 3rd iteration seems minimal, but after quick-and-dirty guerrilla testing, users ignored the copy on the button, so we moved ‘free’ to the title. https://www.jameswesson.co.uk/cookies-banner-and-modal daily 0.75 2021-03-03 https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613736878420-TFBL9R3YJMQB4J9BMW1R/Screen+Shot+2019-12-19+at+08.59.28.png Cookies banner and modal I worked closely with a researcher to test different naming conventions for the buckets. We created remote surveys as well as guerrilla testing different variations. https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1612881315963-SX3EFU85VZMWML5KP8P0/Cookie-Compliance-Banners%2B%25281%2529.jpg Cookies banner and modal https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1612881491354-INSRPBS7JVVEYXA7S3V9/Cookie-Compliance-Banners-1%2B%25281%2529.jpg Cookies banner and modal https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613730485260-VD4P25IARGIHY0LDZLJ1/Screen+Shot+2020-09-03+at+13.20.51.png Cookies banner and modal https://www.jameswesson.co.uk/furniture-rental daily 0.75 2021-03-03 https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613563005151-D9J3K3QDWR61UUK7OW67/Screen+Shot+2021-02-17+at+11.50.15.png Furniture rental https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1614248680152-E68Z1VEZ3OKWFLLWC5NQ/Artboard+2.png Furniture rental https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613562427961-ZB9MHBUE565PD4UJDE3P/Screen+Shot+2021-02-17+at+11.37.50.png Furniture rental I built out the content strategy by ideating themes off the back of the discovery work we carried out. I started the content strategy by sketching out content requirements by separating out the ‘structure’ and the ‘substance’. https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1614248760534-JL1JYEIDELISC4ZFZ410/p1.png Furniture rental Working closely with a researcher and designer, we carried out in-depth interviews with participants to define who our target customer was and what their wants and needs were for a furniture rental service. https://images.squarespace-cdn.com/content/v1/5e1f864fe7dc594b5bfaf2ed/1613562448901-DQGDGXLV86PHLY9840XX/Screen+Shot+2021-02-17+at+11.36.38.png Furniture rental I created narratives as a form of storytelling for each use case to create a sense of empathy within the product team.